Enhancing Destination Loyalty Through Tourist Perception, Destination Image, and Mediation of Tourist Satisfaction: A Case Study in Ataúro Municipality
Keywords:
Perception, Destination image, Tourist satisfaction, and Destination loyalty.
Abstract
The research objectives aim to explore tourist perceptions, including the destination's image as a determining factor in fostering satisfaction in the chosen tourist destination. Ultimately, the positive values identified contribute to ensuring present and continued loyalty in the Ataúro Municipality. This study adopts a quantitative methodology, focusing on quantitative research in a location that emphasizes exploration and understanding the individual or group's desire to visit a tourist destination. The quantitative research method primarily aims to discover and comprehend the experiences, perspectives, and thoughts of tourists. The study utilizes an incidental method with 384 respondents who visited Ataúro Island, distributing questionnaires constructed from high-level variables, encompassing tourist perceptions, destination image, tourist satisfaction, and destination loyalty. Smart-PLS 3.0 is employed to analyze the data. The research results demonstrate that tourist perceptions significantly influence destination loyalty when reinforced by tourist satisfaction. Additionally, the destination image influences tourist satisfaction but does not directly impact destination loyalty. Nevertheless, empirical studies suggest that tourist perceptions, destination image, and satisfaction have a direct influence on destination loyalty in other contexts. In conclusion, this research establishes that tourist perceptions and destination image significantly and positively influence destination loyalty on Ataúro Island when supported by tourist satisfaction. Consequently, this study strongly implies the need for stakeholders to make informed decisions to enhance the development of tourist destinations on Ataúro Island, ensuring the sustainability of tourism development.
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References
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Dong, Y., & Qu, Y. (2023). The impact mechanism and boundary conditions of tourists' restoration perception on destination attachment: A resource conservation perspective. Tourism Management Perspectives, 48, 101165.
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Foster, B., & Sidharta, I. (2021). The Impact Of Destination Image On Revisit Intention Mediation Role By Overall Satisfaction Perspective From Shopping Destination In Bandung. Indonesia, 15(2), 47-60.
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Godovykh, M., & Tasci, A. D. (2021). The influence of post-visit emotions on destination loyalty. Tourism Review, 76(1), 277-288.
Hair Jr, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European business review, 26(2), 106-121.
Hair, J., Hollingsworth, C. L., Randolph, A. B., & Chong, A. Y. L. (2017). An updated and expanded assessment of PLS-SEM in information systems research. Industrial management & data systems, 117(3), 442-458.
Hasan, M. K., Ismail, A. R., & Islam, M. F. (2017). Tourist risk perceptions and revisit intention: A critical review of literature. Cogent Business & Management, 4(1), 1412874.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the academy of marketing science, 43, 115-135.
Huang, S., Weiler, B., & Assaker, G. (2015). Effects of interpretive guiding outcomes on tourist satisfaction and behavioral intention. Journal of Travel Research, 54(3), 344-358.
Huwae, V. E., Noermijati, N., Rofiaty, R., & Husein, A. S. (2020). The mediating role of destination value, tourist satisfaction, and tourist engagement on the relationship between destination image and tourist loyalty in Maluku, Indonesia. Leisure/loisir, 44(4), 587-620.
Ibrahim, A., Agreda, I. C., Koh, C. Y., Brillantes, S. M. A., & Kawari, G. M. (2022). Destination Loyalty in Relation to Tourists’ Perceived Value and Destination Trust. Journal of Tourism Quarterly, 4(3-4), 55-61.
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Jiaqi, Y., & Teo, B. S. X. (2022). Tourist Destination Brand Loyalty and Experiential Marketing: A Case of Langkawi Island, Malaysia. Journal of Positive School Psychology, 6(3), 5636-5647.
Kanwel, S., Lingqiang, Z., Asif, M., Hwang, J., Hussain, A., & Jameel, A. (2019). The influence of destination image on tourist loyalty and intention to visit: Testing a multiple mediation approach. Sustainability, 11(22), 6401.
Keni, K., Oktora, F., & Wilson, N. (2018). The impact of destination image and perceived quality on tourist loyalty in the indonesian tourism industry. In Proceedings of the 7th International Conference on Entrepreneurship and Business Management (Vol. 1, pp. 67-75).
Konečnik Ruzzier, M., Ruzzier, M., & Hisrich, R. (2014). Value, satisfaction and customer loyalty. Marketing for Entrepreneurs and SMEs, November, 21–36.
Kozak, M. (2002). Comparative analysis of tourist motivations by nationality and destinations. Tourism management, 23(3), 221-232.
Králiková, A., Peruthová, A., & Ryglová, K. (2020). Impact of destination image on satisfaction and loyalty. Acta Universitatis Agriculturae et Silviculturae Mendelian ae Brunensis, 68(1).
Lakens, D. (2022). Sample size justification. Collabra: psychology, 8(1), 33267.
Lee, T. H. (2007). An ecotourism behavioural model of national forest recreation areas in Taiwan. International Forestry Review, 9(3), 771-785.
Lestari, A. A., Yasri, Y., & Abror, A. (2019, April). Effect of destination image, perceived value, tourism satisfaction with return to visit. In 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) (pp. 262-268). Atlantis Press.
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Lu, C. S., Weng, H. K., Chen, S. Y., Chiu, C. W., Ma, H. Y., Mak, K. W., & Yeung, T. C. (2020). How port aesthetics affect destination image, tourist satisfaction and tourist loyalty? Maritime Business Review, 5(2), 211-228.
Luvsandavaajav, O., Narantuya, G., Dalaibaatar, E., & Raffay, Z. (2022). A longitudinal study of destination image, tourist satisfaction, and revisit intention. Journal of Tourism and Services, 13(24), 128-149.
Mohamad, M., & Ab Ghani, N. I. (2014). Comparing destination image and loyalty between first-time and repeat-visit tourists. In SHS Web of Conferences (Vol. 12, p. 01047). EDP Sciences.
Mohamad, M., Ab Ghani, N. I., & Nasir, M. M. (2019). The impact of perceived value, destination service quality and tourist satisfaction on destination loyalty among international tourists visiting Malaysia. Journal of Tourism, Hospitality and Environment Management, 4(16), 10-26.
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Published
2024-07-23
How to Cite
Baptista, E., Fernandes, R., Pereira, T., Monteiro, A. and Doutel, A. (2024) “Enhancing Destination Loyalty Through Tourist Perception, Destination Image, and Mediation of Tourist Satisfaction: A Case Study in Ataúro Municipality”, Timor Leste Journal of Business and Management, 6, pp. 63-77. doi: 10.51703/bm.v6i0.154.
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