The Impact of Tourist Experience Quality and Involvement on Tourist Recommendation Intention: Evidence From Ramelau Mountain as Tourist Destination in Timor-Leste
Keywords:
Experience Quality, Tourist Involvement, Recommendation Intention, Tourism Destination, Ramelau Mountain, Timor-Leste
Abstract
This study aims to test a model linking tourist experience quality, involvement and recommendation intention. The data was collected from 397 tourists as respondents used a five scale likert questionnaires, and SMART-PLS 3.1 was used for data analysis. The result of this research showed that tourist experience quality and involvement positively and significantly influenced on tourist recommendation intention. This study enriches the empirical debates on tourist experience quality, involvement and recommendation intention in emergent tourist destination. Study also provides insight description to the government and tourism industry to improve Ramelau Mountain as tourism destination by providing memorable experience quality and tourism engagement to enhance tourists to revisit and recommend to the other potential tourists to visit Ramelau Mountain.
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References
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Zatori, A., Smith, M. K. and Puczko, L. (2018) ‘Experience-involvement, memorability and authenticity: The service provider’s effect on tourist experience’, Tourism Management, 67, pp. 111–126.
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Altunel, M. C. and Erkut, B. (2015) ‘Cultural tourism in Istanbul: The mediation effect of tourist experience and satisfaction on the relationship between involvement and recommendation intention’, Journal of Destination Marketing and Management, 4(4), pp. 213–221.
Amah, E., Daminabo, W., Mildred (2013). Corporate Culture: A tool for control and effectiveness in organization. Journal of Maunusizities and Social Science Vol 3, No. 15.
Campos, A. C., Mendes, J., Valle, P.O. do, Scott, N. (2017) ‘Co-creating animal-based tourist experiences: Attention, involvement and memorability’, Tourism Management, 63, pp. 100–114.
Cambra-Fierro, J., Xuehui Gao, L., Melero-Polo, I., & Javier Sese, F. (2019). What drives consumers’ active participation in the online channel? Customer equity, experience quality, and relationship proneness. Electronic Commerce Research and Applications, 35(April).
Chang, L. L., Backman, K. F. and Huang, Y. C. (2014) ‘Creative tourim: a preliminary examination of creative tourists’ motivation, experence, perceived value and revisit intention’, International Journl of Culture, Tourism, and Hospitality Research, 8(4), pp. 401–419.
Chaulagain, S., Wiitala, J. and Fu, X. (2019) ‘The impact of country image and destination image on US tourists’ travel intention’, Journal of Destination Marketing and Management, pp. 1–11.
Chen, C. F. and Chen, F. S. (2010) ‘Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists’, Tourism Management, 31(1), pp. 29–35.
Dedeoğlu, B. B. (2019) ‘Shaping tourists’ destination quality perception and loyalty through destination country image: The importance of involvement and perceived value’, Tourism Management Perspectives, 29(June 2018), pp. 105–117.
Dudovskiy, Jhon. (2018 ). The ultimate guide to writing a dissertation in business studies: A step bu step assistance. USA : Perason Education Limited.
Fernandes, T. and Cruz, M. (2016) ‘Dimensions and outcomes of experience quality in tourism: The case of Port wine cellars’, Journal of Retailing and Consumer Services, 31, pp. 371–379.
Finn, A., Wang, L., Frank, T. (2009). Attribute Perceptions, customer satisfaction and intention to recommend E-Services. University of Alberth School of Business. Canada.
Hair, J., Hollingsworth, C.L.,Randolph, A.B.,Chong, A.Y.L. (2017) ‘An updated and expanded assessment of PLS-SEM in information systems research’, Industrial Management & Data Systems, 117(3), pp. 442–458.
Hair, J.F. Sarstedt, M., Hopkins, L., Kuppelwieser, V.G. (2014) ‘Partial least squares structural equation modeling (PLS-SEM)’, European Business Review, 26(2), pp. 106–121.
Hair, J.F., Hult, G.T.M., Ringle, C.M., Sarstedt, M. (2014) Partial Least Squares Structural Equation Modeling (Pls-Sem). London: SAGE Publication LTD.
Hasan, M. K., Abdullah, S.K., Lew, T.Y., Islam, M.F. (2019) ‘The antecedents of tourist attitudes to revisit and revisit intentions for coastal tourism’, International Journal of Culture, Tourism, and Hospitality Research, 13(2), pp. 218–234.
Henseler, J., Ringle, C. M. and Sarstedt, M. (2015) ‘A new criterion for assessing discriminant validity in variance-based structural equation modeling’, Journal of the Academy of Marketing Science, 43(1), pp. 115–135.
Hopkins, L. (2015) ‘Partial least squares structural equation modeling ( PLS-SEM ) An emerging tool in business research’, European Business Review, 26(2), pp. 106–121.
Huang, H., Lunhua Mao, L., Wang, J., Zhang, J.J. (2015) ‘Assessing the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism: the Shanghai International Marathon’, International Journal of Sports Marketing and Sponsorship, 16(4), pp. 46–66.
Hwang, S. N., Lee, C. and Chen, H. J. (2005) ‘The relationship among tourists’ involvement, place attachment and interpretation satisfaction in Taiwan’s national parks’, Tourism Management, 26(2), pp. 143–156.
Jiménez-Barreto, J., Rubio, N., Campo, S., Molinillo, S. (2020) ‘Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destination’, Tourism Management.
Kim, J. H., Ritchie, J. R. B. and McCormick, B. (2012) ‘Development of a scale to measure memorable tourism experiences’, Journal of Travel Research, 51(1), pp. 12–25.
Kusumawati, A. and Rahayu, K. S. (2020) ‘The effect of experience quality on customer perceived value and customer satisfaction and its impact on customer loyalty’, TQM Journal, 32(6), pp. 1525–1540.
Li, F., Wen, J. and Ying, T. (2018) ‘The influence of crisis on tourists’ perceived destination image and revisit intention: An exploratory study of Chinese tourists to North Korea’, Journal of Destination Marketing and Management, pp. 104–111.
Lu, L., Chi, C. G. and Liu, Y. (2015) ‘Authenticity, involvement, and image: Evaluating tourist experiences at historic districts’, Tourism Management, 50, pp. 85–96.
McGinty, L.; Smith, B. 2009. On the role of diversity in conversation recommendation system. In Proceedings of the 5th international conference on Case-based reasoning: Research and Development. Springer-Verlag, Berlin.
Patandianan, Marly Valentina.; Shibusawa, Hiroyuki. 2020. Importance and performance of streetscapes ata a tourism destination. Toyohashi University of Technology, Toyohashi, Japan.
Pyke, J., Pyke, S., & Watuwa, R. (2019). Social tourism and well-being in a first nation community. Annals of Tourism Research, 77, 38–48.
Quadri-Felitti, D. and Fiore, A. M. (2012) ‘Experience economy constructs as a framework for understanding wine tourism’, Journal of Vacation Marketing, 18(1), pp. 3–15.
Rasoolimanesh, S. M., Seyfi, S., Hall, C.M., Hatamifar, P. (2021) ‘Understanding memorable tourism experiences and behavioural intentions of heritage tourists’, Journal of Destination Marketing and Management. 21 (2021), 100621.
Ratnasari, R. T., Gunawan, S., Mawardi, S., Mawardi, I., and Kirana, K.C., (2020) ‘Emotional experience on behavioral intention for halal tourism’, Journal of Islamic Marketing, 12(4), pp. 864–881.
Saldanha, E. D. S., Rahyuda, I.K., Yasa, N.N.K, Sukaatmadja, I.P.G. (2018) ‘The Role of Business Strategy in Mediating the Relationship Between Industrial Competition and Performances : A Study in the Higher Education Industry in Timor-Leste’, European Journal of Business and Management, 10(8), pp. 152–172.
Saldanha, E. S., Santos, V. Dos, Piedade, S. D. R., Seran, A. N., & Freitas, J. R. (2020). The Effects of Responsible Tourism on the Quality of Life of Community in Tourism Destination of Com Village. Timor Leste Journal of Business and Management, 2(2), 21–29.
Soininen, Mira. 2015. Development of a tourism destination, case: Erbil Capital of Kurdistan, Iraq.
Su, D. N., Nguyen, N.A.N., Nguyen, Q.N.T., and Tran, T.P. (2020) ‘The link between travel motivation and satisfaction towards a heritage destination: The role of visitor engagement, visitor experience and heritage destination image’, Tourism Management Perspectives. doi: 10.1016/j.tmp.2020.100634.
Wu, H. C., Cheng, C. C. and Ai, C. H. (2018) ‘A study of experiential quality, experiential value, trust, corporate reputation, experiential satisfaction and behavioral intentions for cruise tourists: The case of Hong Kong’, Tourism Management, pp. 200–220.
Yin, J., Chemg, Y., Bi, Y., Ni, Y. (2020) ‘Tourists perceived crowding and destination attractiveness: The moderating effects of perceived risk and experience quality’, Journal of Destination Marketing and Management, 18(September), 100489.
Zatori, A., Smith, M. K. and Puczko, L. (2018) ‘Experience-involvement, memorability and authenticity: The service provider’s effect on tourist experience’, Tourism Management, 67, pp. 111–126.
Zauberman, G.; Ratner, R.; & Kim, B. 2009. Memories as assets : Strategic memory protection in choice over timer.Journal of cosumer research, 35 (5), 715-728.
Zemla, Michal. 2016. Tourism Destination : The Networking approach. Pedagogical Universitu of Cracow.
Published
2021-09-30
How to Cite
Seran, A., Ximenes, D., da Silva, M. and Saldanha, E. (2021) “The Impact of Tourist Experience Quality and Involvement on Tourist Recommendation Intention: Evidence From Ramelau Mountain as Tourist Destination in Timor-Leste”, Timor Leste Journal of Business and Management, 3(1), pp. 24-31. doi: 10.51703/bm.v3i1.39.
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Articles
Copyright (c) 2021 Timor Leste Journal of Business and Management
This work is licensed under a Creative Commons Attribution 4.0 International License.
