The Mediating Effect of Tourist Satisfaction Among Pull and Push Factors on Tourists’ Behavioural Intentions
Keywords:
Push factors; pull factors, tourist satisfaction and tourists’ behavioural intentions
Abstract
The objectives of this study are: (1) To identify and explain the push and pull factors which influence on tourists’ behavioural intention (2) To identify the influence of push and pull factors on tourist satisfaction; (3) To investigate and explain regarding role of tourist satisfaction as the mediation that will have an effect between push and pull factors on tourists’ behavioural intention. The findings show that push factors positively significant on tourists’ behavioural intention, but pull factors is not significant on tourists’ behavioural intention. Furthermore, the push factors are not significant influencing on tourist satisfaction, however, pull factors significantly influence the tourist satisfaction, and tourist satisfaction positevly significant on tourists’ behavioural intention. In medition effect test, the result indicated that tourist satisfaction significantly mediated the relationships between push factors and tourists’ behavioural intention. On the other hand, tourist satisfaction is also significantly mediating pull factors and tourists’ behavioural intention.
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References
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Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.
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Azman, H. A. (2019). Pengaruh Push Dan Pull Factor Terhadap Kunjungan. Benefita, 4(1), 182–195.
Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785–804.
Banki, M. B., Ismail, H. N., Dalil, M., & Kawu, A. (2014). Moderating role of affective destination image on the relationship between tourists satisfaction and behavioural intention: Evidence from Obudu mountain resort. Journal of Environment and Earth Science, 4(4), 47–60.
Bayih, B. E. and Sing, A. (2020) ‘Modeling domestic tourism motivations, satisfaction and tourist behavioral intentions’, Heliyon, 6, p. e04839.
Bédiová1, M., & Kateřina Ryglová. (2015). The Main Factors Influencing the Destination Choise, Satisfaction and the Loyalty of Ski Resorts Customers in the Context of Different Research Approaches, 63(2), 499–505.
C. Van Vuuren, E. S. (2011). Travel Motivation and Behaviour of Tourists to a South African Resort. In Stanford Medicine 25 (Vol. I, pp. 295–304). Algarve.
Chaulagain, S., Wiitala, J. and Fu, X. (2019) ‘The impact of country image and destination image on US tourists’ travel intention’, Journal of Destination Marketing and Management, pp. 1–11.
Chanuanthong, Raweewan; Batra, A. (2017). Dark Tourism: Push-Pull Motivations,Satisfaction Experience and Post Behavioral Intention-Sites of Death Railway Tragedy Kanchanaburi Province, Thailand. AU-GSB e-JOURNAL.
Choi, W. A., Kim, H., & Lee, S. C. (2018). Word-of-mouth in medical tourism: The major determinant for emirati patients to visit Korea. Korean Journal of Internal Medicine, 33(1), 221–223.
Ciasullo, M. V., Tommasetti, R., Troisi, O., & Vesci, M. (2019). Curiosity as Brazilian tourist motivation in visiting Europe A curiosidade como motivação para o turista brasileiro visitar a Europa La curiosidad como motivación del turista brasileño de visitar Europa, 13(3), 140–160.
Creswel, J. W. (2013). Research Design_ Qualitative, Quantitative, and Mixed Method Approaches.
El-Said, O., & Aziz, H. (2019). Egypt’s competitiveness: Empirical examination of the relationship between destination attributes, tourist satisfaction, and behavioral intentions among the hotel guests. Tourism and Hospitality Management, 25(1), 53–73.
Eunju Woo, Medet Yolal, Fatmagul, M. U. (1389). A Comparative Study of Motivation across Different Festival Products. Tourism and Hospitality Management, 1(4), 53.
Fuller, D., Hanlan, J., & Wilde, S. (2005). Destination Decision Making and Consumer Demands : Identifying Critical Factors by Destination Decision Making and Consumer Demands : by. Development, (3), 0–23.
Guzel, B. (2017). Destination Attributes in the Eye of the of the Local People, 18(1), 128–137.
Hair, Richter, N. F., Sinkovics, R. R., Ringle, C. M., & Schlägel, C. (2016). A critical look at the use of SEM in international business research. International Marketing Review, 33(3), 376–404.
Hair, J., Hollingsworth, C. L., Randolph, A. B., & Chong, A. Y. L. (2017). An updated and expanded assessment of PLS-SEM in information systems research. Industrial Management and Data Systems, 117(3), 442–458.
Hair, Joe F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM). European Business Review, 26(2), 106–121.
Hair, Joseph F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). Partial Least Squares Structural Equation Modeling (Pls-Sem). London: SAGE Publication LTD.
Hair, Joseph F., Sarstedt, M., & Ringle, C. M. (2019). Rethinking some of the rethinking of partial least squares. European Journal of Marketing.
Hair Jr., J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107.
Hattingh, C., & Spencer, J. P. (2017). Salient factors influencing gay travellers’ holiday motivations: A push-pull approach. African Journal of Hospitality, Tourism and Leisure, 6(4), 1–26.
Henseler, J. (2018). Partial least squares path modeling: Quo vadis. Quality and Quantity, 52(1).
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.
Hong, B. (2015). Pengaruh Service Quality, Perceived Value, Customer Satisfaction Terhadap Repurchase Intention Pelanggan di Resto Buro Bar Surabaya. Jurnal Strategi Pemasaran, 3(1), 1–11.
I Putu Risky Adityawan, A. . G. A. A. K. (2018). Peran Materialisme Memoderasi Persepsi Nilai dan Consumer Innovativeness Terhadap Keputusan Pembelian (Studi Pada Produk Iphone di Kota Denpasar). E-Jurnal Manajemen Unud, 7(3), 1510–1538.
Kee, B., Wong, M., Musa, G., & Taha, A. Z. (2017). Malaysia my second home : The in fl uence of push and pull motivations on satisfaction. Tourism Management, 61, 394–410.
Khan, G. F., Sarstedt, M., Shiau, W. L., Hair, J. F., Ringle, C. M., & Fritze, M. P. (2019). Methodological research on partial least squares structural equation modeling (PLS-SEM): An analysis based on social network approaches. Internet Research, 29(3), 407–429.
Khasawneh, M. S., & Alfandi, A. M. (2019). Determining behaviour intentions from the overall destination image and risk perception. Tourism and Hospitality Management, 25(2), 355–375.
Khuong, M. N., Thi, H., & Ha, T. (2014). The Influences of Push and Pull Factors on the International Leisure Tourists ’ Return Intention to Ho Chi Minh City , Vietnam — A Mediation Analysis of Destination Satisfaction, 5(6).
Kim, K., Severt, D., & Weldon, A. (2010). Entertainment Attendees Judgments of Satisfaction , Quality , and the associated Behavioral Intentions : The Case of Cricket Arena and Ovens Auditorium.
Lai, I. K. W., Hitchcock, M., Lu, D., & Liu, Y. (2018). The influence of word of mouth on tourism destination choice: Tourist-resident relationship and safety perception among mainland Chinese Tourists Visiting Macau. Sustainability (Switzerland), 10(7).
Latan, H. (2018). Chapter 4 PLS Path Modeling in Hospitality and Tourism Research: The Golden Age and Days of Future Past. Applying Partial Least Squares in Tourism and Hospitality Research.
Liu, J., Xu, B., Chen, T., Chen, J., Feng, J., Xu, C., … Zhou, Y. H. (2019). Presence of hepatitis B virus markers in umbilical cord blood: Exposure to or infection with the virus? Digestive and Liver Disease, 51(6), 864–869.
Lung Ming Tsai, & Kongkidakarn Sakulsinlapakorn. (2016). Exploring Tourists’ Push and Pull Travel Motivations to Participate in Songkran Festival in Thailand as a Tourist Destination: A Case of Taiwanese Visitors. J. of Tourism and Hospitality Management, 4(5), 183–197.
Macy Wong, Ronnie Cheung, C. W. (2013). A Study on Traveler Expectation, Motivation and Attitude. Contemporary Management Research, 9(2), 169–186.
Mainolfi, G., & Marino, V. (2018). Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourism experience. Journal of Business Research, (February 2017), 1–12.
Mansori, S., & Chin, J. H. (2019). Shopping Mall Attributes : Tourist Satisfaction and Loyalty, 7(4), 571–590.
Manuel Florencio da Canossa Vong. (2014). Tourism in Timor-Leste: Contributions to Sustainable Development. University of the Algarve.
Manuga, M. (2017). Indentify the Predictors of Tourism Intentions to Return to South Africa as a Tourism Destination Dissertation submitted in fulfilment of the requirements for the degree Magister. Vaal University of Technology.
Maria Helena Pestana, Artur Parreira, L. M. (2018). Journal of Destination Marketing & Management Motivations , emotions and satisfaction : The keys to a tourism destination choice. Journal of Destination Marketing & Management, (September), 1–9.
Mariia Anishchenko. (2016). Ecotourists ’ motivation and its relation to the ecotourism ’ s principles.
Maslow, A. H. (1994). Religions, Values, and Peak Experiences. The Journal of Higher Education, 36(4), 235–237.
Ministry of Tourism, A. and C. (2011). Growing Tourism to 2030. Retrieved from http://www.destinationhumancapital.com/wp-content/uploads/2017/05/TL-National-Tourism-Policy-sm.pdf
Mohamed, B., Omar, S. I., & Tay, K. X. (2016). A cohort comparison of the travel preferences of future and golden seniors in Penang Island. International Journal of Economics and Management, 10(1), 23–38.
Njagi, C. W. (2017). Understanding the travel motivation among youth travelers in Kenya : the ‘ push ’ and ‘ pull ’ paradigm, 6(1), 1–16.
Omar, K., & Mahmmod, A. R. (2013). Tourist Satisfaction in Malaysia. International Journal of Business and Social Science, 4(5), 221–226.
Ortigueira, L. C., & Gomez-Selemeneva, D. (2012). Critical success factors of a tourist destination in the Caribbean. Tourism & Management Studies, I, 201–214.
Pesonen, J., Komppula, R., Kronenberg, C., & Peters, M. (2011). Understanding the relationship between push and pull motivations in rural tourism. Tourism Review, 66(3), 32–49.
Prayag, G., Hosany, S., Muskat, B., & Del Chiappa, G. (2017). Understanding the Relationships between Tourists’ Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend. Journal of Travel Research, 56(1), 41–54.
Prodan, P. (2018). Co-creation, Life Satisfaction and Behaviour 1 Introduction 2 Theoretical Framework, 4(4), 1–14.
Qiu, R. T. R., Masiero, L., & Li, G. (2018). The psychological process of travel destination choice. Journal of Travel and Tourism Marketing, 35(6), 691–705. https://doi.org/10.1080/10548408.2018.1435332
Rashid, B., Zainol, N. A., & Madden, K. (2017). Determinants of Intention to Visit Phuket, Thailand. Ottoman Journal of Tourism and Management Research, 2(1), 31–43.
Reihanian, A., Kahrom, E., & Bagherpour Porshokouh, A. (2015). An examination of the effects of push and pull factors on Iranian national parks: Boujagh National Park, Iran. Caspian Journal of Environmental Sciences, 13(3), 197–206.
Saha, P., & Nath, A. (2017). A Conceptual Framework of Festival Visitors’ Behavioral Intentions. Management International Conference, 275–284.
Said, J., & Maryono, M. (2018). Motivation and Perception of Tourists as Push and Pull Factors to Visit National Park. E3S Web of Conferences, 31, 1–5.
Saiprasert, W. (2011). An Examination of the Medical Tourists Motivational Behaviour and Perception: A Structural Model, 55.
Saldanha, E. D. E. S. (2018). Peran strategi bisnis dalam memediasi hubungan antara persaingan industri dengan kinerja industri. Dissertation, 1–313.
Saldanha, E. D. S., Rahyuda, I. K., Kerti Yasa, N. N., & Sukaatmadja, I. P. G. (2018). The Role of Business Strategy in Mediating the Relationship Between Industrial Competition and Performances : A Study in the Higher Education Industry in Timor-Leste. European Journal of Business and Management, 10(8), 152–172.
Salimon, M. G., Kareem, O., Mokhtar, S. S. M., Yusoff, R. Z. Bin, & Gorondutse, A. H. (2019). Tourism intention: The empirical investigations of pull, push and perceived security factors in Nigeria. Geojournal of Tourism and Geosites, 25(2), 358–374.
Sangpikul, A. (2008a). A factor-cluster analysis of tourist motivations: A case of U.S. senior travelers. Tourism, 56(1), 23–40.
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How to Cite
Baptista, E., Saldanha, E. and Vong, M. (1) “The Mediating Effect of Tourist Satisfaction Among Pull and Push Factors on Tourists’ Behavioural Intentions”, Timor Leste Journal of Business and Management, 2(2), pp. 66-70. doi: 10.51703/bm.v2i2.9.
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